Jared Herrmann
Digital Marketer
A digital marketing strategist & content writer who enjoys crafting real value for ambitious B2B and B2C brands.
Back in 2021, I decided to try my hand at creating music content for instagram and tumbled head first into the rabbit hole of digital marketing and copywriting. Fast-forward to today, and I’ve had the privilege of building an audience of over 16,000 followers on Instagram, an email list of 7,800 music producers, and more than 13,000 purchases of my products.
I most enjoy marketing in the sweet spot where content and copywriting meet – things that connect with the audience but also persuades them to take action.
My main focus these days is serving other music creators using content and emails. In my free time I’ve also started a community for online music producers that gives creators a space to get feedback on their content and covers everything you need to know to start building your fanbase.
When I’m not creating marketing campaigns, I’m usually rock climbing, hanging out with my friends in the water at the beach, or running around Final Destination with Fox playing Super Smash Bros.
Copywriting
Generated over 8M impressions resulting in 5 figures a year of sales by leveraging copywriting techniques to optimize content for the platform’s algorithms.
Performed market research using Google Analytics, and Instagram Insights to produce copy at the awareness level of the customer and write headlines that speak their language.
Conducted keyword research with Ahrefs to write copy that connected with my audience and improve community engagement by 55%.
Here are 3 examples of sales emails that I have sent to my list along with their analytics. The first example is my highest CTR on a launch campaign release email ever:
Here are two emails that were written using stories, and one short story:
Email Marketing
Grew an email list of over 7,700 music makers using opt in pages and sent 1 – 3 weekly emails that received on average a 41% open rate and 1.7% CTR.
Produced lead magnets to collect emails and convert them into customers using automated email sequences increasing customer LTV by $18.
Orchestrated product launches using email marketing campaigns flows, and incentive based acquisition systems producing thousands of product purchases through email.
Here is the email sequence that I have used for my Weekly Drum Loop sign up.
Here are the email sequences that I have used for my information product sign ups:
Content Creation
Created consistent daily Instagram posts, written captions, stories, and reels to grow from 0 to 16,000 followers in less than 3 years with $0 spent on ads or promo.
Launched marketing campaigns that used Instagram Reels to showcase product features and benefits, leading to a 22% increase in product sales.
Here are 4 examples of shortform content I have created and used copywriting to write captions for:
Here are 3 examples of longform content I’ve written and edited for Youtube:
Here are 3 pieces of content that I have used to generate sales. The first two are via getting viewers to comment on the post, and the third is sending viewers to the link in bio:
Landing Page
Prioritized a user experience, ensuring a smooth journey from initial page engagement to actionable outcomes.
Drove a 19% to 45% increase in conversion rates for landing pages through A/B testing and data-driven iteration.
Transformed landing pages into high performing conversion hubs, contributing to measurable online success and enhanced brand presence.
Here are 3 examples of sales pages I’ve build to turn followers into buying fans using products I’ve built:
Here are 3 examples of opt in pages I’ve build to collect emails using lead magnets I’ve built: