7 Mistakes To Avoid When Releasing Your Music

Releasing your music is like embarking on a road trip. You've got your vehicle, your gear, and your destination in mind.

But, just like any road trip, it's important to have a plan and avoid getting lost on the way.

This week, we'll be discussing the 7 common mistakes to avoid when releasing your music.

From building anticipation to creating an irresistible offer, we'll help you navigate the twists and turns of the music release journey and arrive at your destination with a loyal audience in tow.

So, buckle up and let's hit the road to music success!

1) Missing a singular focus or purpose of the release.

This happens when you try to tell too many stories, or tie together too many ideas that make it confusing for the audience.

It's easier to convince someone of 1 thing than 10.

Keep your messaging simple and straightforward.

2)Not building enough anticipation before the release day.

There needs to be pressure mounting before you launch your music so that when you release all of that pressure is relieved by your music.

Use the Pre-Launch period to build up momentum that you will carry into your launch day and get your audience excited.

3) Not making an offer with your music release.

When you put out your new song, album, beat, pack, etc. having an irresistible offer is what separates you from the rest.

Everyone is releasing the same thing.

What can you add on top to make your release unique?

How can you make it into a real "offer" the audience want to take you up on. What bonuses can you give? Can you give people who come first?

Find ways to make your music stand out amongst the noise. Don't get stuck in the sea of sameness.

4) Thinking friends and family is all the traffic you need.

Find ways to expand the horizon of your audience by using social media, email, ads, etc.

You can also find people in your niche you can collaborate with who already have an audience and build together.

Other places to drive traffic from:

• Organic Media
• Earned Media
• Paid Media
• Referrals
• Partners

5) Putting out content alone on social media is not marketing.

You need to create a content campaign that has direction and purpose to convert you audience.

Just putting out whatever content you want isn't enough anymore. Learn what level or awareness your audience is at then meet them there.

6) Missing a backend marketing plan.

Most Producers will sell their music 1 time and never think about other ways to monetize the audience after the first touch.

This is a huge mistake because it costs $0 to acquire the customer to purchase again so you have a 100% profit margin on “second sales” basically.

Don't let yourself have a leaky bucket. When new fans come in, make sure you find ways to keep them happy.

7) Lacking a long term plan with the audience you generate from the launch.

Releasing your music will help you grow, but now you need a plan to continue the cycle.

Find ways to continue to build relationships with the new customers you have while also looking for more.

A few ways to continue to build relationships with new customers:

• Send Messages
• Send Emails
• Give Free Content
• Ask how their experience was
• Solve any problems
• Continue to provide the path to success with your product

Conclusion

Releasing your music can be an exciting and rewarding process, but it's important to avoid these common mistakes.

• Keep your messaging clear and focused
• Build anticipation before the release
• Make an irresistible offer
• Expand your audience beyond friends and family
• Create a purposeful content campaign, plan for backend marketing, and have a long term strategy in place.

Following these guidelines, has helped to increase the success of my music releases and continue to grow your audience over time. Give it a shot and see if it works for you, good luck!