My Story
Back in 2021, I decided to try my hand at creating music content for Instagram and tumbled head first into the rabbit hole of digital marketing and copywriting. Fast-forward to today, and I've had the privilege of building an audience of over 16,000 followers on Instagram, an email list of 7,800 music producers, and more than 15,000 purchases of my products.
I most enjoy marketing in the sweet spot where content and copywriting meet – things that connect with the audience but also persuades them to take action.
My main focus these days is serving other music creators using content and emails. In my free time I've also started a community for online music producers that gives creators a space to get feedback on their content and covers everything you need to know to start building your fanbase.
When I'm not creating marketing campaigns, I'm usually rock climbing, hanging out with my friends in the water at the beach, or running around Final Destination with Fox playing Super Smash Bros.
Growth by the Numbers
Followers built (Organic)
Email List Size (Music Makers)
Impressions Generated (Sterling Ink)
Revenue Driven (Sterling Ink)
AOV Increase (Sterling Ink)
Customer Spend Uplift (Email Flows, Sterling Ink)
Content Creation
Creating scroll-stopping content that grabs attention, builds audiences, and drives engagement is my specialty. I've developed strategies that work across platforms and help brands stand out in crowded feeds.
Strategic Growth & Engagement (Sterling Ink)
Developed a social media strategy achieving 30M+ impressions and 15K+ new followers in one year.
High-Impact Launch Campaigns (Sterling Ink)
Led content strategy for monthly and annual product launches, driving tens of thousands of orders.
Organic Audience Building (Just Jared Beats)
Consistently created daily content (posts, stories, Reels), growing an Instagram audience to 16,000 followers with $0 ad spend.
Email Marketing
I specialize in building high-performing email systems that nurture audiences and drive consistent revenue. From list building to automation flows, I create email strategies that convert.
Revenue Generation (Sterling Ink)
Led email marketing initiatives that drove $1.5M in revenue through strategic campaigns and automation.
Optimized Flows & Customer Spend (Sterling Ink)
Built 11 optimized email flows that increased customer spend by 47%.
Audience Growth & Engagement (Just Jared Beats)
Grew an email list of over 7,800 music makers with 41% average open rates and 1.7% CTR.
Copywriting
Great copy connects with audiences and drives action. I write persuasive copy that speaks your customers' language and helps them see the value in what you offer.
Conversion-Focused Copy
Generated over 8M impressions (Just Jared Beats) resulting in significant sales by leveraging persuasive copywriting techniques across platforms.
Data-Informed Market Research
Utilized tools like Google Analytics and Instagram Insights to produce copy aligned with customer awareness levels and search intent.
SEO & Community Engagement
Conducted keyword research (e.g., Ahrefs) to write copy that improved engagement by 55% and resonated with target audiences.
Landing Page & AOV Optimization
I create conversion-focused landing pages and optimize sales funnels to turn visitors into customers and increase average order value (AOV).
AOV Increase (Sterling Ink)
Boosted average order value by 24% through strategic implementation of product bundles, upsells, and in-cart incentives.
Conversion Rate Optimization
Drove a 19% to 45% increase in conversion rates on key pages through A/B testing and data-driven iteration.
User Experience Focus
Prioritized user experience in page design, ensuring a smooth journey from initial engagement to actionable outcomes.
Featured Projects
Sterling Ink Growth Campaign
Developed and executed a comprehensive social media and email marketing strategy that generated over 30 million impressions, grew the audience by 15,000+ followers, and drove $1.5M in revenue in one year.
Just Jared Beats Audience & Email Growth
Organically grew an Instagram presence to 16,000+ followers and an email list to 7,800+ subscribers through consistent content creation, community engagement, and strategic copywriting, achieving high open and click-through rates.